The objective of BIANCO Project is to establish a model. This model is to create a new way of communicating fine art contents in the form of a product package. The artist and the art works created by him can be considered the product package, which conveys art contents in a concealed form.
This concealed form allows a reception of the art content free of prejudices. The primary reception defines a new role for art content. This redefined role permits the use of such communication channels that had been out of reach for art so far.
BIANCO Project thus addresses such recipients who so far had not typically been considered among fine art consumers. Accordingly, the project makes possible to widen the audience of fine art.
