The Product Package

In the sense of the BIANCO model the artist and the artworks produced by him are considered one product package. The two main components of the package are:

• the artist
• the artworks

The brand developed by BIANCO Project determines the character of the product package. The BIANCO brand communicates both the particular contents of the works and the emblematic figure of the artist. The personality of the artist becomes the formative element of the project's image.

• the features of the product package