In the framework of BIANCO Project a model is established that has the objective to redefine the role of fine art. To support this objective, it takes all the efforts to present the fine art contents to the recipients in the most straightforward form, and to communicate with its audience in the most genuine way. Thus the spectators who encounter the events of BIANCO Project, in many cases are not aware of the fact that they are viewing fine art. Nevertheless, BIANCO Project does not seek to ignore at all that it is fundamentally a fine art enterprise, and that its main objectives concern questions related to fine art.
Consequently, in the case of BIANCO Project, appearance, the chosen form of communication does not have the usual relationship with the content it is to convey. However, BIANCO Project - while it intends to widen the group of fine art consumers - still considers the fine art scene its focus audience. For this reason, from time to time it displays installations in thematic fine art exhibitions.
BIANCO Project can be considered a visual art framework-project within which various temporary target-projects are realised. Some of these are tied closely, others only loosely to the criteria of the strict concept of fine art.
BIANCO at exhibitions