BIANCO Projectí inquires the very nature of the intercourse between fine art and visual communication. It wishes to present a modell, with the help of which the project can bridge the gap between all the fields of communication employing visuality. By rethinking the communicational role of fine arts, and by forcing a strategy on its object alien to conventional art it tries to emulate a real situation. BIANCO is touching the relation of art and society with its collection of images.
		Its message aims to satisfy an existing social demand, that wishes to redefine the place of fine arts in society. It wants to transform pieces of art, the image and attitude of art into an easily accessible and user-friendly system. BIANCO aims to turn fine art into the content-provider of creative visual communication.
		BIANCO, apart from publishing artistic content, finds it important to target groups that had not before belonged to the consumers of art.
	The communicational chanells of BIANCO: 1. Magazine-supplement In cultural, popular magazines. 2. Stickers Stickers posted on public spaces in Budapest 3. Spreading free material Free material spread in cultural institutes, pubs and cinemas 4. Spreadin of flyers Flyersspread on public spaces (shopping mall, windscreens) 5. Quasi ads Ads in fine-art magazines Mûértõ 6. Direkt-mail Posting of printed material to two different address-lists: - List containing the addresses of those interested or involved in fine arts. - List containing the addresses of those dealing with visual communication. 7. Web-site The actual way of existence of BIANCO Project, the very base of its content. All other channels of communication lead here. www.koronczi.hu/bianco 8. Exhibition Meant to be a final summary of the Project.
		The is non-profit artistic enterprise. The agents of BIANCO realize the project without the help of sponsors or donators, using their own potentials. As a consequence there aren't any ads nor logos of sponsors on its printed materials.

© Koronczi Endre | bianco@koronczi.hu